Customer Segmentation Mastery

This course, Customer Segmentation Mastery, will teach participants how to implement customer segmentation in their organization using affordable and accessible tools. Participants will gain practical knowledge, hands-on experience, and the skills necessary to create meaningful customer segments that drive targeted marketing efforts. By the end of the course, participants will earn a Certified Customer Segmentation Specialist certification, demonstrating their ability to use customer segmentation to increase sales and improve marketing efficiency. Target Audience: * Small business owners * Marketing professionals * Data analysts * Entry-level CRM specialists Learning Objectives: By the end of this course, participants will: 1. Understand the fundamentals of customer segmentation. 2. Learn how to collect, clean, and organize customer data using CRM, analytics, and spreadsheet tools. 3. Master the process of creating and visualizing customer segments. 4. Implement segmented marketing campaigns using email marketing tools. 5. Earn a certification to demonstrate proficiency in customer segmentation. Certification Exam: Upon completing all modules, participants will be required to pass an online certification exam. The exam will include: * Multiple-choice questions on segmentation theory and tools * A practical assignment: participants will be given a sample dataset and must segment the data, create visualizations, and plan a campaign in Mailchimp. Passing Criteria: * Score at least 80% on the multiple-choice questions * Successfully complete the practical assignment by creating functional segments and campaign plans Certification Benefits: * Official Certified Customer Segmentation Specialist digital badge and certificate * Eligibility to use segmentation techniques in real-world marketing roles * Enhanced job prospects and career advancement opportunities